The Director of Communications and Marketing directs the Communications and
Marketing section for the University of Arkansas Cooperative Extension Service.
The Director of Communications and Marketing assists Extension administration
with the communications and public relations efforts of the Cooperative
Extension Service with the goal of establishing the Cooperative Extension
Service as relevant to the lives of Arkansans and supports the educational
program through development and delivery of educational material.
• Develops public relations strategies and tactics and administers activities
of communications staff for developing, writing, producing and placing stories
and using tools such as press releases and video news releases for media
placement statewide, regarding the University of Arkansas Cooperative Extension
Service and its programs.
• Directs and coordinates activities of communications and marketing staff in
developing special reports, articles, newsletters, brochures and other
communications tools targeted to internal and external audiences regarding
Extension, its mission and programs.
• Develops and directs relationships with other statewide organizations in
positioning the Extension Service as a relevant educational institution within
Arkansas.
• Provides consultation and instruction to content specialists, county
faculty and other personnel regarding effective strategies and tactics for
promoting Extension, its mission and programs.
• Directs and coordinates communications staff in providing instruction to
content specialists, volunteers, county faculty and other personnel in the
methodology relative to effective communications through the use of strategies,
tactics and tools.
• Directs the design and production of educational material such as
curriculum guides, videotapes, power point presentations, displays, signage and
other devices in direct support of the educational program of the Cooperative
Extension Service.
• Supports administration’s goals and objectives.
• Provides input and administers budget for communications and marketing.
• Responsible for compliance with applicable civil rights regulations in
areas of assignment.
• Performs other duties as assigned.
Education and Experience
• Masters degree in communications, marketing or related field.
• Five years of experience in organization and management of communications
and public relations.
• Experience in print and/or electronic educational and/or public media
desirable.
Knowledge, Skills and Abilities
• Knowledge of the principles and practices of management and public
relations.
• Knowledge of principles of mass communications.
• Knowledge of pre-press through post-press production.
• Ability to speak and write clearly.
• Ability to relate effectively with media representatives and the general
public.
• Physical and mental ability to effectively perform duties and
responsibilities related to the job, including long and irregular hours of work.
Ivory W. Lyles
Associate Vice President for Agriculture – Extension
November 13, 2003
